STEL Retail Limited, a fast-growing Nigerian tech and lifestyle retail brand, has opened its second outlet in Lakowe, Ibeju-Lekki. The new store, located at Km 34, Lakowe School Gate, comes on the heels of the company’s successful flagship branch at Km 33, Eputu, along the Lekki-Epe Expressway in Lagos State, the economic hub of Nigeria.
The opening represents a major step in the brand’s expansion drive as it seeks to broaden access to high-quality mobile accessories, smartphones, electronics, and home appliances in Lagos and beyond. The Lakowe branch is positioned to serve both residents and commuters in the growing Lekki corridor.
As part of its growth strategy, STEL has also secured new partnerships with global and regional technology brands. These include Samsung, Hisense, Midea, Haier Thermocool, Tecno, and Infinix. The company is also strengthening existing relationships with partners like Oraimo, MTN, Baseus, Synix, and New Age.
The product offerings at the new outlet range from the latest smartphones and tablets to premium home appliances, such as refrigerators, air conditioners, and washing machines. Also available are high-quality electronic gadgets and smart accessories, including power banks, chargers, headphones, Bluetooth speakers, and smartwatches.
Speaking on the launch, Akinola Akintilebo, CEO of Syn Nigeria and founder of STEL Retail Limited, said the expansion was aimed at extending the brand’s footprint while deepening its connection with consumers. He noted that STEL is positioning itself as a lifestyle brand focused on trust, convenience, and innovation.
In line with its customer-first model, the Lakowe branch will offer services similar to those at the flagship store, including in-store tech advisors, flexible payment options, delivery services, warranty-backed products, and in-store promotions.
Beyond retail, STEL is continuing its community development initiatives. The company has reiterated its commitment to youth empowerment through programs offering training in programming, digital marketing, and tech repair. These will be implemented through its retail locations and outreach in schools and communities.
With the Lakowe store now operational, STEL Retail Limited has indicated plans to expand into other parts of Nigeria, aiming to become a national name in consumer tech and home electronics retail.
