In a world where beauty defines impressions and self-expression, cosmetics have become a luxury staple across the globe. While thousands of brands compete in this billion-dollar industry, only a few sit at the very top in value, luxury, and influence. Below is the 2025 ranking of the world’s most expensive and valuable cosmetics brands, from the tenth to the very first.
Pantene – $5.2 Billion
Pantene kicks off the list with a brand value of $5.2 billion, offering high-quality haircare solutions for every hair type. Owned by Procter & Gamble, Pantene has maintained a loyal following for decades with its scientifically backed shampoos, conditioners, and styling products. It remains one of the most widely used haircare brands globally.
Estée Lauder – $5.2 Billion
Sharing the tenth spot with Pantene, Estée Lauder is a historic luxury cosmetics company known for premium skincare, makeup, and fragrances. Founded in 1946, the brand has established itself as a household name with A-list ambassadors like Kendall Jenner and Amanda Seyfried. Its classic elegance and innovation keep it at the forefront of the beauty industry.
Garnier – $5.3 Billion
Owned by L’Oréal, Garnier continues to thrive with its natural beauty positioning and effective products. With a brand value of $5.3 billion, Garnier appeals to a broad audience seeking affordable skincare and haircare backed by plant-based science and sustainability.
Dove – $5.9 Billion
A Unilever brand, Dove is renowned for championing real beauty and body positivity. With a 2025 brand value of $5.9 billion, it leads in mass-market skincare and hygiene products. Its consistent messaging and focus on diversity have helped it sustain global appeal.
Lancôme – $6.2 Billion
One of L’Oréal’s high-end offerings, Lancôme boasts a brand value of $6.2 billion. Known for its exquisite skincare, premium perfumes, and flawless makeup collections, Lancôme embodies Parisian elegance. With ambassadors like Zendaya and Lupita Nyong’o, the brand continues to blend luxury and inclusivity.
Guerlain – $7.7 Billion
Climbing into the top five with a brand value of $7.7 billion, Guerlain is a heritage French brand famous for its fragrances and skincare excellence. The 2025 ranking reflects a 23% growth surge, largely due to its timeless appeal and consistent reinvention in luxury beauty.
Nivea – $7.8 Billion
With roots in Germany, Nivea stands out for offering affordable skincare with trusted quality. Now valued at $7.8 billion, the brand continues to dominate in personal care with products known for their simplicity, comfort, and effectiveness. Its strong brand recognition spans every continent.
Gillette – $9.1 Billion
While often grouped with grooming rather than cosmetics, Gillette leads the charge in men’s beauty and skincare. With a brand value of $9.1 billion, it is officially one of the strongest cosmetic brand in the world in 2025, backed by Procter & Gamble’s massive global influence and a trusted history of innovation.
L’Oréal – $15.6 Billion
A beauty empire on every continent, L’Oréal remains one of the most powerful cosmetics brands in the world. With a brand value of $15.6 billion, it owns dozens of subsidiaries, from Garnier to Lancôme and Maybelline. The brand continues to evolve through sustainable innovations and inclusive beauty campaigns with global stars like Aishwarya Rai, Julia Roberts, and Eva Longoria.
Chanel – $27.3 Billion
At the pinnacle sits Chanel, now the most valuable cosmetics brand in the world, with a 2025 brand value of $27.3 billion. Known for luxury, sophistication, and exclusivity, Chanel dominates with its elite perfumes, cosmetics, and skincare lines. The brand has become a symbol of elegance, favored by celebrities like Kristen Stewart, Margot Robbie, and Marion Cotillard.
