Due to violations of its Community Guidelines, TikTok removed over 3.6 million videos from its Nigerian platform between January and March 2025. This is a 50% increase from the previous quarter.
In its Q1 2025 Community Guidelines Enforcement Report, the platform revealed this, emphasizing TikTok’s dedication to maintaining a trustworthy, polite, and safe online community.
The report released on Tuesday stated that TikTok had a proactive detection rate of 98.4%, which means that the majority of the videos were taken down before users complained about them. In the 24 hours following their upload, roughly 92.1% of the videos were removed.
The platform emphasized that the majority of the content shared remained positive, instructive, and entertaining, and that the removals only made up a small portion of the total content posted by the Nigerian community during that time.
In March 2025, TikTok also deleted 129 accounts in West Africa that were connected to illegal activities as part of its regional enforcement efforts. According to TikTok, it has stepped up its efforts to keep an eye on LIVE broadcasts in order to make sure that its guidelines are being followed.
In Nigeria, the platform halted 48,156 streams and banned 42,196 LIVE rooms in the first quarter of 2025 after it was discovered that users had broken its rules.
The report said, “LIVE content enforcement remains a priority as we continue to protect the integrity of real-time interactions on the platform”
In Q1 2025, TikTok deleted over 211 million videos worldwide, up from 153 million the quarter before. 184 million of these were eliminated automatically, yielding a 99 percent global proactive detection rate.
TikTok stated that harmful content made up less than 1% of all uploads, despite the extensive removals, highlighting its continued efforts to put users’ safety and wellbeing first.
The “My Kind of TikTok Digital Well-being Summit,” organized by TikTok Africa in June, brought together media, industry leaders, experts, non-governmental organizations, and creators from all over Sub-Saharan Africa to talk about ways to enhance digital well-being both on and off the platform.
As part of new initiatives, TikTok announced that it has partnered with Cece Yara, a non-profit organization that supports youth safety and focuses on children, to expand its in-app helpline to Nigeria. Young people coping with problems like self-harm, hate crimes, harassment, and suicide will receive professional support from the helpline.
Along with a number of medical experts in the WHO Fides Network, TikTok also named Dr. Olawale Ogunlana, also known as Doctor Wales, as its Digital Well-being Ambassador for Nigeria.
In addition to these initiatives, TikTok keeps urging users to report offensive material and take part in its ongoing #SaferTogether campaign, which aims to promote a polite and safe online community.
